RevelForms Video Production Day - What to Expect

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If you haven’t checked out our preparation video, day zero to production day, be sure to give that a watch. 

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Production Day!

So part II in our video series: it’s production day! If you’re watching this: you might have been asked to be part of the video. And maybe you’ve even been part of a production day before. Our video shoot days look slightly different: mainly because our differentiator is that we create interactive videos for our customers. Videos where viewers can choose which department, procedure or service they’re interested in learning more about, and choose their customer journey. We’ll outline in this video exactly how we set up the shoot to make sure we’re delivering a truly one of a kind experience for your website visitor: and also keeping things fun, light, enjoyable, professional and on-time while at your office. 

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The Short Version

Our team shows up about an hour before the first interview to find a nice location: sometimes a conference room or a nice hallway with natural lighting that’s out of the way of most folks and the day to day operations. 

We set up the lights, the camera and get everything set for our interview line up. 

We’re incredibly welcoming to all those brave enough to volunteer for the video. With some fun questions to warm up in front of the camera, we then roll into our questions that you’ll receive beforehand. We interview a host of the video, and then a few (usually two or three) experts as part of the interactive experience we’ll put together. 

Lastly: we film some office shots for use to overlay on top of interviews to keep the viewer's attention strong. We might even fly a drone around and then: that’s a wrap!

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The Schedule

Hopefully by this point we’ve calmed the nerves and you’re settling into the idea that this is going to be a fun day with a fun and professional video crew. 

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Based on our pre-approved schedule, our team arrives for production day nice and early to set up. Worth pointing out here is that we mind our own business. Our on-site point of contact points us in the right direction, and we set up our gear quietly while staying out of the way of day to day operations. Business as usual.

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Once we set up the equipment in a location out of the way of patients or the business of the office: we’ll get started with the introduction to the video: the host. 

The Host

Quick side note if you’re watching this thinking: what should I prepare? What should I expect? The short answer is that you don’t need to prepare much of anything. Our goal is to make the conversation you have in front of the camera feel comfortable and natural. 

What to wear: of course, we want you to dress naturally: wear what you’d normally wear and what your patients, customers, students could expect to find you wearing at work. 

What to prepare: not too much. We’ll try to get some example questions of what to expect: but let this video serve as a great tutorial on what to expect. Our goal is for you to lose zero sleep over preparing for the shoot. We like to keep items off your to-do list and make production day an enjoyable experience for all involved. Especially those volunteers who are in front of the camera.

What to expect with our team:

We’ll set you up in front of the camera, get a microphone on you so (audio is almost as important as video on these shoots) and then get you comfortable with audio checks and lighting while asking questions like: what did you have for lunch, count to ten, you know, the real hard hitting interrogation.

Once you’re feeling comfortable and acclimated to the mic, the lights, our team and the camera: we begin to outline the role of the host in the video. For RevelForm (interactive lead-gen video and software) our goal is to generate leads and interaction in the video. We do this by welcoming people to your practice, firm, or office.

‍Here’s an example: 

“Hi, welcome to Yellowstone Family Dentistry: we’re thrilled to show you our facility and introduce you to some of our specialists. Please select which procedure you’re looking to learn more about and we’ll introduce you to that team!”

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Here’s what that looks like in real life and how to create one yourself: 

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It can be something that simple. The host is the ever-important first impression. 

Here’s the cool part: viewers can choose their own customer journey. Whether it’s pediatric, orthodontic, oral surgery or general dentistry questions: the video is now personalized and caters to them. 

We typically schedule an hour with the host: they’ll need to help continue to guide the video so we’ll record the introduction, the hand offs (great! Let’s direct you to pediatrics. Great!, let’s get you to meet Dr. Frederick, the head of our orthodontic department!) and so on. 

Lastly: we record the contact form segment (in the video, this is what appears after the doctors) that sounds something like: 

“Thank you for visiting with our team. Now that you know more about us: we’d love to know a bit more about you! If you’re ready to book an initial consultation: feel free to complete this simple questionnaire and a member of our team (maybe even me!) will be in touch real soon. 

Once the viewer completes the form, the host does one final outro.

“Thanks again, feel free to explore some of our additional resources and videos!”

That’s the role of the host: welcome the viewer, and direct them to the experts.

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The Experts

By this point, we’ve identified who on your team is going to be covering what. In the example above, maybe the same doctor is going to cover general dentistry and orthodontics, while a different doctor or expert is talking about pediatrics. That’s great! 

We film back to back to back (and sometimes to back to back to back) with the allotted time slots for these experts. As many as we need to get through, typically in 30 minute time slots. Here’s the best part: this is the only time slot we need the expert: they can budget 30 minutes, then go back to their day. 

We’ll transition into more in depth questions about the procedures and business. This is where we try to capture the differentiators and the competitive advantage of the practice or firm. Questions like: 

Describe the experience for someone walking in for the very first time? 

Talk to us about what makes this place special?

What is a positive story of a patient or customer experience that stands out to you that could only happen here?

And more specific questions about the area of expertise, since remember, the viewers have selected which doctor they want to meet with: so the expert’s segment is tightly focused on a specific area of the practice. Let’s use pediatric as an example here.

And if you’re real estate or another business vertical, just substitute your products and services for pediatric, orthodontic and general dentistry. Commercial real estate, multi family, single family etc. 

What is the experience like for kids and parents? What’s something parents and kids will be surprised by at Yellowstone Family Dentistry? 

Then we’ll talk about orthodontics, general dentistry and oral surgery. And if there’s an “other” category, we can do an interview with someone for that option as well. 

Once interviews are complete, congratulations! All the staring at the camera and answering questions portion of the day is over! 

Now it’s time for our team to collect some b-roll. What’s b-roll? B-roll is the footage we capture to overlay on top of interviews. So as the oral surgeon is talking about patient care and consultations, perhaps we show footage of the same doctor meeting with a patient (which is usually a kind volunteer from the office staff). 

We take about two hours to collect in-office footage, drone footage of the facility, creative camera shots of front desk staff helping and welcoming first time patients, and then, that’s a wrap!

We typically budget half a day to be on site and again, no more than 30 to 45 minutes of any one person’s time. 

We’ll chat more about post-production in the next video: but we turn the video around exceptionally fast and get the lead-gen experience on your site the following week (with approval and edits of course). That’s the power of our national video production capabilities. 

Recap

Our team arrives an hour early to scout a quiet location out of the way for your business. We set up lights, camera and mic to get everything set for the first host interview. 

We film the host introductions and outro. 

Having already planned for the experts: we take 30 minutes per interview, usually between two and four people. 

Lastly: we collect B-roll from the office showing off the facility, the welcoming vibe and gathering additional shots for use in the custom experience video as well as some shorter social media clips for your video library. 

That’s a wrap!

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We’re very excited to be on site with your team. If you have any questions at all: feel free to send them our way. We’ll respond promptly. You can also give us a call or chat on our website: www.revelforms.com.

For additional video and resources check out our RevelForms Support and informational marketing videos or our Blog featuring health care marketing and video articles.

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