Optimize your landing page videos with strategic placement, engaging thumbnails, and external hosting like YouTube or Vimeo. Enhance user experience and boost engagement by following these key tips.
RevelForms
In the world of online acquisition, landing pages serve as the gateway to capturing audience attention and driving conversions. Among the arsenal of elements that enrich landing pages, videos are powerful tools for storytelling, engagement, and concisely conveying ideas in a marketing-focused manner.
However, embedding a video is not merely about inserting it anywhere on the page and calling it a win; it requires thoughtful consideration of placement and implementation to maximize its impact in driving conversions.
Above the Fold: In website design, the term "above the fold" refers to the portion of a webpage that is visible to the user without needing to scroll down. Position the video prominently within the initial screen view to capture immediate attention. Placing it above the fold ensures it is visible without requiring users to scroll, increasing the likelihood of engagement.
Near Call-to-Action (CTA): Aligning the video strategically with the primary CTA buttons or text can increase conversions. This integration encourages users to watch the video as part of their decision-making process, reinforcing the message conveyed and prompting action. To take things a step further, embed your primary CTA within your video to enable an all-encompassing user experience.
File Size: Be mindful of file size when embedding a video on your website. For smaller web content, 720p can be an acceptable resolution, however, now that most computer screens are HD it is best practice to aim for a higher resolution. RevelForm videos are all shot in 1080p resolution. Be mindful that the higher the resolution, the larger the file size.
External Hosting: Leveraging external hosting platforms like YouTube and Vimeo for embedding videos on your website offers numerous advantages, particularly in terms of managing file size and maintaining optimal load times. RevelForm videos are created and then embedded into your website the same way a YouTube video is embedded.
Device Compatibility: Ensure the embedded video player is responsive across various devices and screen size. What looks good on your screen might not on someone else’s depending on device type. A simple and quick way to test this is by inspecting your screen via Right Click > Inspect > Toggle Device Tool Bar. From there you can select a variety of device types to test how your page content displays. Another efficient way to guage how your video will appear across devices is by simply adjusting the size of your browser.
Thumbnail: An engaging thumbnail can significantly influence your video’s performance by enticing users and setting the right expectations. Ensure your thumbnail is a high-resolution image that accurately reflects the content of your video. Adding text to your thumbnail can provide additional context. Use short phrases that highlight the video’s key value or intriguing aspects.
Interactive Elements: Where RevelForms shines with website video content is the implementation of interactive elements. With a RevelForms video, viewers have the ability to choose the content they want to learn more about, all within the same video. Elevate your content even further by including a lead form directly over top of your video.
In conclusion, embedding videos on your landing page is not merely an afterthought but a strategic endeavor aimed at enriching the user experience and driving conversions. By following these best practices for placement, embedding, integration, content creation, and optimization, you can harness the full potential of videos to captivate your audience and achieve your marketing objectives.